Shenzhen Chuangxinji Smart card Co.,Ltd

MSC Cruises passengers to get onboard mobile payments and tailored holidays with NFC, beacons and biometrics

2017-03-14 16:29:40

The MSC for Me service will make its debut on the MSC Meraviglia in June, which will be fitted with “16,000 points of connectivity, 700 digital access points, 358 interactive screens and 2,244 cabins with RFID/NFC access technology,” which will allow guests to use interactive bracelets for entry.

The digital personal advisor will use facial recognition to recognise passengers and then provide tailored recommendations, based on preferences, helping staff to “take care of guests in a highly personalised way,” MSC Cruises says. The interactive bracelets, meanwhile, will “connect guests to the ship’s services and will activate geo-located suggestions through 3,050 Bluetooth beacons”.

Among the other key features of MSC for Me are:

  • Navigation: A digital way finder will provide guests with advice, guidance and information on what’s on;
  • Concierge: The service will allow guests to book services, restaurants and excursions;
  • Capture: A “digital immersive discovery” through virtual reality to preview excursions and a gallery with interactive screens showing the story of a guest’s trip;
  • Organiser: A planning tool feature will allow guests to check in with their mobile device, book trips, seats for shows and dinner tables before embarking or when onboard.

“MSC for Me will bring to the sea some of the very latest advances in customer-centric technology in a programme designed to meet the needs of guests for years to come,” says MSC Cruises. “Overall, MSC for Me will provide guests with over 130 smart features geared toward a fully optimised holiday experience.

“These include a dedicated app to help guests tailor their holidays at any point on their journey, whether they are booking their excursions prior to embarkation or a specialty restaurant whilst relaxing by the top-deck pool.”